Roam America

You took time off work, packed the car, downloaded crime podcasts, missed exits, and awkwardly asked your neighbor to water your plant babies. Why do all that and not treat yourself to a nice place to pull in, kick off your boots, and stay a while? Roam America retrofitted campgrounds for the 21st century—fast WiFi, easy booking, and new facilities—all within walking distance of pristine natural beauty. I worked with Dersu Rhodes to rebrand Roam America: Website, social, and manifesto.